Alex
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HARD
- Fashion/Art/Culture Magazine
The Brief: Visual Identity and Design
Job Type: Freelance
Role: Creative Direction, Design
Software: Illustrator, Photoshop, InDesign, Figma
Formats: Print, Digital, Apparel, Web
HARD is a fashion, art and culture magazine based in York.
Clean and fresh design drawing from post-internet aesthetics and 60s glass-plate architecture.
We re-designed the logo and branding, crafted modular templates for the magazine, and created a new website with merchandise.
Issue 22 - Front and Back Cover
Issue 21 - Front and Back Cover
Social photos of work
T-Shirts
Website Design
Contents Spread
Music Spread
Fashion Spread